After months of reviewing operating costs, the Buckhead Community Improvement District (BCID) has determined that beginning July 6, 2015, the buc shuttle will reduce its routes to concentrate on providing service to riders needing connectivity to the Buckhead MARTA station from the Piedmont Corridor. Routes from other offices along the Peachtree Road corridor will be eliminated.
When the buc launched in 2003, it was designed to provide fast, free and frequent last-mile connections between MARTA, office buildings and local destinations like Lenox Square Mall and Phipps Plaza. It received significant funding from the federal government’s Congestion Mitigation and Air Quality (CMAQ) program to begin operations, but that funding has decreased dramatically over time.
In 2014, BCID began funding virtually 100 percent of the program. Unfortunately, that level of funding is not sustainable, especially given the increased pedestrian connectivity along the Peachtree Street corridor and redundant services and routes provided by MARTA.
Reducing the number of shuttle stops enables the BCID to increase the buc’s cost-effectiveness by concentrating service in the Piedmont Corridor, where commuters truly have no other options for last-mile connectivity. The buc will continue to run at approximately the same frequency on its Piedmont Corridor route, providing service every 12 minutes during both the morning and evening commute hours.
AT&T’s buc shuttle service, connecting its Lenox Park facilities to the Lenox MARTA station and surrounding areas, will remain unaffected, as AT&T funds that operation for their employee use.
Thank you for your support of the buc shuttle since its launch more than a decade ago. If you have any questions regarding the service changes, please contact me (firstname.lastname@example.org). I also encourage you to visit bucride.com to learn more about the new routes and headways.